Dogeared, renowned for its heartfelt jewelry and unwavering commitment to
sustainability, embarked on a journey to modernize its brand identity while preserving its core values of
meaningful connection and community giving.
We approached this rebranding endeavor by immersing ourselves in Dogeared's
narrative and ethos, amplifying its simplicity of design and dedication to slow fashion within a modern
framework. Our process began with a thorough exploration of Dogeared's history, ensuring that our creative
journey was rooted in the brand's unique essence.
With meticulous attention to detail, we elevated Dogeared's visual identity,
incorporating sustainable practices and materials to align with its environmental commitments.
Throughout this transformation, we safeguarded Dogeared's soul – its
'kitchen table creativity' and the stories behind each piece – resulting in a reimagined brand that
embraced both timelessness and contemporary sophistication, while staying true to its longstanding legacy and
values.
Hindbyte are integral, creative and easy to work with. They are strategic, and
knowledgeable about the marketplace. We feel very cared for, and they are always available for us. We do feel
they go above and beyond for the relationship and as a business owner, that is everything.
Marcia Maizel-Clarke
Founder
We asked +1,000 shoppers what they expect from brands on BFCM