ASRV, renowned for pushing the limits in athletic wear, partnered with Hindbyte
to redefine their email and SMS strategy. Our mission: to craft a communication framework that resonates with
ASRV’s ethos, optimizing customer engagement and bolstering brand loyalty.
Through strategic refinement, we amplified ASRV's ROI to 61x on Klaviyo and
74x on Attentive in 2023, with a marked uplift in revenue year-over-year. Our work demonstrates a profound
impact, not just on revenue but on the efficiency of communication channels, with significant reductions in
bounce, spam, and unsubscribe rates.
Showcasing exceptional results through strategic A/B testing, our focused campaigns
for ASRV led to 24.3% more revenue, while engaging 19.3% fewer recipients—a testament to the precision and
effectiveness of our marketing efforts.
Our journey with ASRV has been a testament to the power of targeted, data-driven
marketing strategies. By implementing new SMS flows and optimizing email segmentation, we've not only
achieved a 24% increase in Klaviyo-attributable revenue during the peak BFCM season but also solidified a
foundation for sustained year-over-year growth.
The goal of a designer is to listen, observe, understand, sympathize, empathize,
synthesize, and glean insights that enable him or her to ‘make the invisible visible.’
Hillman Curtis
We asked +1,000 shoppers what they expect from brands on BFCM